You are right that ghosting is weird and not nice. And I confess that I was guilty more than once. I will try to explain why that happened without excusing my bad manners.
I usually was chatting with 2 or 3 ladies at a time (Match, POF, Seniorsmeet) and doing one or two M&Gs /week. If we had a week of 'getting to know you' messages I would want to meet you. If I turned into a ghost this may be the why.
What happened might have been due to simple geography. If I had to choose between meeting several ladies it often came down to something mundane like who lived closer or in the town I'll be driving through next week. The right thing to do would be to tell you, as 1st runner up, the whole story. But what if there is no chemistry with the lady who lived closer? Then I would want to meet you as 1st runner up. But if I told you the 'whole story' already you might feel insulted and not want to give me a second chance. I had that happen for real. So sometimes I was just trying not to burn a bridge. I probably had two or three dates with the other lady before swiping left. It was cowardly and inconsiderate of me not to follow through with you.
That is not how I usually did things but it happened and I still feel some guilt. :-[